Amid signs of demand softening in key markets such as the UK and whispers of consumers suffering from ‘prosecco fatigue’, there are signs that sparkling wine's category darling might have lost a little of its attraction - although there are still opportunities for sparklers from all over Italy to pursue.“Sparkling wine growth in the UK has slowed recently, mainly driven by a slight decrease in the country's off-trade sales [-2.1% year-on-year MAT 14 April 2024, according to Circana off-trade data],” says Henkell Freixenet's head of communication, Vanessa Lehmann. “Household
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