“Carlsberg wants to grow aggressively in Canada” – Waterloo Brewing CEO George Croft and Carlsberg Canada MD Anders Rud Jørgensen speak exclusively to Global Drinks Intel

Last updated: 19/12/2022 at 10:29 AM

16 December 2022

7 Min Read

Earlier this week, Carlsberg confirmed plans to acquire Waterloo Brewing Co in Canada. Global Drinks Intel caught up with Waterloo’s CEO, George Croft, and Carlsberg Canada MD Anders Rud Jørgensen to hear the rationale behind the takeover.

Earlier this week, Carlsberg confirmed plans to acquire Waterloo Brewing Co in Canada. Global Drinks Intel caught up with Waterloo’s CEO, George Croft, and Carlsberg Canada MD Anders Rud Jørgensen to hear the rationale behind the takeover.

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TAGGED:Carlsberg

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.