Beyond the bottle – Wine’s quiet packaging transformation – Category Intel

The traditionally conservative world of wine packaging is undergoing a revolution. With sales and production dropping globally and the industry struggling to connect with Millennial and Gen Z consumers, many wineries have resorted to ripping up the rule book.Standard 75cl glass bottles with classic, information-heavy labels remain a staple, but alternative packaging formats, eco-friendly innovations and AI-driven design strategies are emerging as gamechangers.Wine kegs and the ‘bagnum’ As consumers embrace new ways to enjoy wine beyond the standard 75cl bottle, formats like cans, bag-in-b