The traditionally conservative world of wine packaging is undergoing a revolution. With sales and production dropping globally and the industry struggling to connect with Millennial and Gen Z consumers, many wineries have resorted to ripping up the rule book.Standard 75cl glass bottles with classic, information-heavy labels remain a staple, but alternative packaging formats, eco-friendly innovations and AI-driven design strategies are emerging as gamechangers.Wine kegs and the ‘bagnum’ As consumers embrace new ways to enjoy wine beyond the standard 75cl bottle, formats like cans, bag-in-b
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
