London’s original family gin distiller, Hayman’s has launched a nationwide on-pack promotional campaign offering gin drinkers the opportunity of winning ‘the original day out in London’.
Across retail and digital platforms, the campaign showcases all that is great about London’s timeless traditions.
The on-pack promotion features a bottle neck tag offering customers of Waitrose and Sainsbury’s the chance to win an all-expenses original day out in London worth GBP3,000 (US$4,020). The prize includes a luxury overnight stay and afternoon tea at The Covent Garden Hotel, dinner, cocktails and tickets to a West End show – plus spending money at a renowned London department store and a trip to Hayman’s, London’s favourite* gin distillery.
To enter, entrants should purchase a bottle of Hayman’s London Dry in Waitrose or Sainsbury’s and scan the QR code on the neck tag and enter via competition landing page. A winner will be selected on 2nd December 2025.
Miranda Hayman, co-owner and 5th generation said: “As London’s original gin, we wanted to celebrate the iconic landmarks and occasions which are so embedded in our city. The Original Day Out in London is a wonderful treat – from enjoying classic cocktails at London landmarks, a West End performance and, of course, visiting our London Distillery!
Hayman’s is the last family of original gin distillers still making gin in London today and sold in more than 70 countries around the world.
