Anne Martin, international marketing director for Havana Club: “Bar Convent Berlin is the ultimate exhibition that brings bar owners, bartenders, distributors, and spirit producers from more than 80 countries together in one place. We’re thrilled to be showcasing our authentic Cuban rums and to be bringing a taste of Havana to Berlin.
“We convey the essence of Cuba in every bottle and our stand truly showcases our national heritage, as we continue to pave the way to amplify our energy, creativity and legitimacy as we inspire rum drinkers across the world.
“We look forward to hosting you at Stand 20D20 to meet our talented team, learn everything you need to know about our brand and, of course, taste the ultimate Cuban rum.”
• Visit Havana Club at Bar Convent Berlin 2022 and transport to Havana through the ultimate immersive replication of the iconic La Guarida.
• The authentic stand is a realistic reproduction of Havana’s most renowned paladares, featuring the iconic rooftop – with artwork of the beautiful view of the city – alongside the interior of the renowned venue, fully stocked with Havana Club’s most popular expressions.
• You will experience the great taste of high-end and exclusive Cuban rum, that you’ll never get to experience anywhere else – paying homage to all Maestros del Ron Cubano, both past and present.
• In addition, the brand is offering you the opportunity to explore Cuban classics and the latest innovations, including:
Havana Club Original – Añejo 3 Años: Aged for a minimum of three years, this signature light rum combines the fresh, green notes of Cuban sugarcane with a full bouquet of smooth, fruity aromas – balanced and complex
Havana Club 7 Años: Matured for a minimum of seven years in ex-Bourbon barrels, this flagship rum was described by its creator, the late great Don Jose Navarro, as “the very essence of Cuban rum”. The rich, natural flavours of Cuba include aromatic tobacco, sweet tropical fruits, spices, and vanilla
Havana Club Añejo Especial: A firm favourite of the Cuban people, this premium golden rum blends young and old rum bases, resulting in a smooth-well rounded taste profile with a light sweetness and notes of vanilla, complementing hints of cinnamon, tobacco, orange zest and dry oak
Havana Club Cuban Smoky: Aged in malt whisky barrels from Islay – the home of Scotland’s most famous peated whiskeys – this smooth, dark rum emulates smoky flavours, typically associated with single malt or mezcal, to appeal to premium spirit drinkers
Havana Club Profundo: Exclusively available in Cuba, this is your chance to taste this beautiful white rum created by celebrated Primer Maestro Juan Carlos González. Made from a unique blend of aged rums, the fruity characteristics and balanced with notes of oak creates the perfect balance between intensity and mellowness
Havana Club Añejo 15 Años: This famous premium blend features high-quality rums aged in white oak barrels for at least 15 years. An exceptionally smooth, luxurious mouthfeel and an intense, fruity aroma of dried fruits and rich prunes, combined with a blend of chocolate, coffee, tobacco and spices.
The Havana Club team will also be shaking up a storm offering the best cocktails available, from Island classics, such as a Daiquiri (Frozen or Shaken), to a Café Canela and Old Fashioned.
Here’s who you will find at Havana Club’s stand, where you can discuss the brand in-depth and sip on Cuban classics together:
- Anne Martin, Global Marketing Director
Anne has been Havana Club’s Global Marketing Director since July 2020 after previously overseeing the Ricard brand – alongside other portfolios – at Pernod Ricard France, Australia and at its Canadian affiliate, Corby Spirit & Wine. Martin is responsible for Havana Club’s global marketing function and brings the business a wealth of experience and leadership. She is passionate about developing brands through building teams, driving change and leveraging any new opportunity in a fast-changing world.
- Audrey Hands, Global Brand Ambassador
Audrey worked in the hospitality business from the age of 15 which led to her passion for Latin America and specialist knowledge in rum. As Havana Club’s Global Brand Ambassador, she focuses on building awareness of Cuban rum via communication and education and works closely with bartenders and entrepreneurs globally.
- Liam Holyoak-Rackal, UK Brand & Cultural Ambassador
After a seven-year career in bars and pubs, Liam became passionate about rum and Havana Club’s cultural story. He travels around the UK working with and training bartenders, to create cocktail menus, alongside collaborating with grassroots organisers and creatives. Plus, he has been the driving force behind the success of Havana Club Cuban Spiced.
