The latest activation is part of Penfolds' 'Venture Beyond' campaign.
"I can’t wait to join all the beer lovers and Hulkamaniacs in Ohio soon!"
The America's Cup runs over the next two months in Barcelona.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
The embattled company is looking to improve its cash flow.
The new brand carries an SRP of US$89 per 75cl bottle.
"The ownership and management of Mackmyra Svensk Whisky is now in the hands of the…
Another non-core brand has left the stable at Pernod Ricard.
