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Why the on-premise channel is looking to Asia for innovation trends – Comment

Charlie Mitchell
By Charlie Mitchell
6 Min Read

The hospitality sectors in Asia are among the oldest and most well-established in the world, with ingrained drinking cultures and habits that are difficult to shift.
Bartenders at Bar Leone in Hong Kong at the World's 50 Best Bars event
So there we have it. The World’s 50 Best Bars for 2025 have just been announced and the number one is not in London, New York or Paris. It is no longer even in Mexico City. This year, the title has travelled to Asia, and the crown has been taken by Bar Leone in Hong Kong. Taken at face value, it's easy to dismiss this as a (very) good bar winning an unquestionably prestigious award, yet an award that's bestowed on a certain type of bar that appeals to a certain type of judge, for whom there's a plethora of influential bars to be seen at and industry gurus to be seen with. But, let's suspend

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Charlie Mitchell
ByCharlie Mitchell
Charlie Mitchell is a renowned industry commentator and research expert within the drinks industry, having worked for well over a decade delving into the data that tells the story of how consumers eat and drink out. After having spent 13 years at NielsenIQ (formerly CGA Strategy), where he led the on-trade consumer & bartender research division, Charlie now heads up data, research & insights at Wilde Toast, the specialist drinks agency that helps drinks get chosen, through intelligent activation. Working with bartenders, consumers and trade professionals, Charlie distils what is happening in the sector to build winning strategies for brands. Email him at [email protected]
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