Why seeking perfection in drinks marketing misses a major consumer opportunity – Comment

In drinks marketing, there has long been a tendency to overdo things; to turn everything up. Lighting. Pour shots. Packaging that looks like it belongs in a gallery. You can almost feel the budget before you’ve even clocked what the product is.It’s often impressive, just not always convincing.Sometimes it feels like the work is trying a bit too hard to prove something, and in doing that, loses the thing you actually came for.A lot of younger LDA consumers have got pretty good at spotting when something’s been overworked. It comes from growing up in a feed where half of the content is eng