Why doing nothing about alcohol harm is no longer an option for brand owners – Comment

The festive season is fast approaching - along with the consumer health reset, in the shape of Dry January, that inevitably  follows. But what constitutes a 'healthy' level of alcohol to consume is a business issue all drinks companies must now address ­- whatever the time of year.The harm caused by alcohol was highlighted last month when the World Health Organization launched a new campaign urging Europe to rethink alcohol’s place in society. With alcohol accounting for nearly one in 11 deaths in the WHO European region - due to being linked to over 200 diseases, including seven types