The Tax Free World Association (TFWA) Asia Pacific Exhibition & Conference will unveil a new look alongside an expanded networking agenda when it returns to Singapore from 11–15 May.
The event will feature a new scenography, said to blend “timeless design with a distinct style”, with organic forms, warm tones and eco-friendly materials creating a “cohesive and welcoming environment” across all public spaces. Inspired by Singapore’s iconic Supertrees, distinctive totems will enhance wayfinding and reinforce a strong local identity.
The beefed-up programme features extended opening hours, curated networking opportunities and a futuristic-themed welcome cocktail at Gardens by the Bay. With Changi Airport Group as the official host, TFWA aims to deliver an “enhanced experience for attendees”, reaffirming its commitment to the evolving travel retail industry.
Here’s our pick of the not-to-miss beverage alcohol stands at this year’s event at the Marina Bay Sands Expo & Convention Centre.
Bottega – Stand 2M9 Basement 2
Bottega unveils its new Prosecco Premium Vintage Collection, a refined line that elevates sparkling wine through innovation and precision. Sourced from select vineyards in the Unesco-listed hills, glera grapes are hand-harvested at peak ripeness and grown with a focus on sustainability. The process features pre-fermentation cryomaceration, horizontal autoclaves developed through cutting-edge oenological research and extended fermentation of up to 12 months.
The latest releases, Bottega Black Stardust and Bottega Gold Stardust, showcase the collection’s “distinctive character and depth”.
Casa Maestri – Stand 2D6 Basement 2
Casa Maestri Tequila Distillery, an independent Mexican spirits producer, is bringing its bold spirit of tradition and innovation to global travel retail. Based in the town of Tequila in Jalisco, the distillery is debuting two product lines: Agave Boom RTD Margaritas, crafted with natural ingredients and available in eight flavours, and Real Deal, a non-alcoholic range designed for mindful consumers seeking the “true taste of agave” without the alcohol.
Both launches reflect Casa Maestri’s “dynamic approach to modern tequila enjoyment”.
Family Brands Alliance – Stand 2M1 Basement 2
The Family Brands Alliance presents a distinctive portfolio of premium spirits from independent, family-owned producers, tailored for the global travel retail channel. Each brand included in the alliance has a “shared commitment to quality and authenticity”.
A key highlight is the alliance’s newest addition, Irish American Whiskey – produced at Achill Island Distillery, Ireland’s only island distillery. Its unique microclimate helps produce exceptional aged expressions, including a five-year-old Irish whiskey as well as an eight- and a 21-year-old single malt.
Also featured are Danzka, G’Vine Floraison, Talbert Whisky, Bache-Gabrielsen and Pallini.
Henkell Freixenet – Stand 2D1 Basement 2
Henkell Freixenet, the global leader in sparkling wine, is set to present its diverse portfolio of premium sparkling and still wines in Singapore, with a strong focus on innovation and premiumisation. Key highlights include the channel-exclusive Mionetto Aperitivo Kit – offered in both alcoholic and alcohol-free versions – and the launch of Freixenet Cordon Negro 0.0% and Rosé 0.0%, designed to meet growing demand for refined alcohol-free options.
With standout performances in APAC travel retail, the company continues to drive growth across prosecco, crémant, no/low alcohol and celebratory sparkling moments.
La Martiniquaise-Bardinet – Stand 2L2 Basement 2
La Martiniquaise-Bardinet and Marie Brizard Wine & Spirits are set to engage key Asian partners in 2025, presenting a line-up of fresh innovations. Highlights include Marie Brizard Ginger Liqueur, a new age-statement expression of Cutty Sark, and the debut RTD offering under the Gibson’s Gin brand.
With a busy release schedule and strong momentum, both companies are poised to make a significant impact as they continue to expand their footprint across the region.
Liviko – Stand 2H18 Basement 2
This year, Liviko will spotlight Crafter’s Gin as the brand continues its GTR expansion. Also featured are Estonia’s iconic Vana Tallinn Liqueur and a selection of Estonian vodkas – Viru Valge, Bellingshausen and Hõbe.
The company is also introducing Caribba Reserva Rum, a new release already generating strong partner interest. As a product distribution sponsor in the TFWA Asia Lounge, guests will have the chance to sample Crafter’s cocktails and Caribba Reserva throughout the event.
Loch Lomond Group – Stand 2M11 Basement 2
Loch Lomond Group is showcasing its full portfolio, with its namesake and Glen Scotia scotch whisky brands taking centre stage. A key highlight is Loch Lomond’s Remarkable Stills collection, a GTR exclusive that is building strong traction with retailers.
Customers and partners are invited to meet with GTR MD Luke Maga and Chloe Chun, commercial manager for Asia Pacific, as the company looks to strengthen its relationships and drive growth across the region.
Maison Audry – Stand 2N14 Basement 2
Maison Audry is presenting a “unique sensory journey” through its prestigious cognacs crafted exclusively from grande and petite champagne eaux-de-vie aged for decades in French oak barrels.
Central to its showcase is Collection 78, a rare single-cask release from a 1978 Grande Champagne eau-de-vie, bottled “brut de fût” at 49.4% to preserve its pure character. Limited to 288 individually numbered decanters, Collection 78 embodies Maison Audry’s pillars of “absolute quality, audacity, rarity and transmission”.
Mast-Jägermeister – Stand 2F2 Basement 2
Mast-Jägermeister is spotlighting its latest innovation, Jägermeister Orange – a new ice-cold shot designed to appeal to young adult consumers seeking vibrant taste experiences. The brand is also accelerating the international expansion of Teremana Tequila, founded by Dwayne ‘The Rock’ Johnson, following a successful year that introduced 23m consumers across 16 new markets.
With dynamic consumer activations planned throughout Asia, Mast-Jägermeister is “strengthening its global footprint and building momentum across its growing premium portfolio”.
Noblewood Spirits – Stand 2B18 Basement 2
Noblewood Group will highlight its core Beluga Vodka portfolio at TFWA Asia Pacific, with a focus on its ultra-premium Beluga Gold Line. Renowned for its refined 90-day production process and signature wax-sealed bottle – complete with a “ceremonial opening ritual” – Beluga Gold Line embodies Noblewood’s premium collection.
“A favourite among discerning consumers, it is poured in some of the world’s most prestigious venues, reinforcing its status as a symbol of luxury in the global spirits market,” says the company, which calls on attendees to check out its stand for a “taste of gold”.
Osborne – Stand 2G19 Basement 2
Spanish food, wine and spirits business Osborne is stepping up its presence in Asia Pacific’s travel retail channel with a premium selection of Spanish wines and spirits tailored to regional tastes. The spotlight will be on Nordés Gin, already a leader in China’s premium gin segment, alongside Gin Gold, a super-premium spirit distilled with Spanish tangerines.
The Montecillo wine range, including the GTR-exclusive Montecillo Albariño and Viña Monty Graciano – recently named Best in Show by Decanter – highlight Osborne’s wine credentials. Also featured is the acclaimed Carlos I brandy, “rich in heritage and complexity”.
Rémy Cointreau – Stand 1T27 Level 1
Rémy Cointreau will be presenting a curated selection of highlights in an exclusive setting, underscoring its focus on excellence, innovation and sustainability.
Louis XIII Cognac “represents timeless prestige”, while Rémy Martin’s latest limited-edition XO cognac, created with celebrated artist Anish Kapoor, “showcases a bold fusion of heritage and contemporary art”. Bruichladdich’s newly launched channel-exclusive range, including the Organic Barley 16-year-old single malt, will also take centre stage, reflecting the distillery’s “commitment to traceability and terroir”.
Suntory Global Spirits – Stand 2M10 Basement 2
Suntory Global Spirits is set to unveil a line-up of new product innovations and engaging activations. Key highlights include fresh expressions from Hibiki and Bowmore, the debut of Roku Kasane – a channel-exclusive iteration – and Toki Black, a limited-edition release offering a richer profile with subtle smokiness. The pair reflect the group’s “continued commitment to premiumisation and innovation, reinforcing the depth and diversity of its portfolio, while supporting long-term category growth across GTR”.
Note: imagery of Suntory Global Spirits’ new products is currently not available.
Tito’s Handmade Vodka – Stand 2D11 Basement 2
Tito’s is unveiling its 2025 red, white and blue bottle bag – an annual release timed for US Independence Day – alongside the latest edition of its festive holiday ‘ugly sweater’. In GTR, the brand continues to prioritise flexibility with a range of bottle sizes tailored to meet “diverse store and consumer needs”.
Above all, the event offers “a key opportunity to reconnect in person with distributor partners from both duty-free and domestic markets worldwide”, according to a spokesperson.
Whyte & Mackay – Stand 2N2 Basement 2
Whyte & Mackay is unveiling a line-up of new single malt releases, backed by shopper insights to drive category growth across Asia’s key markets.
Highlights include exclusive launches from The Dalmore, such as the Portfolio Series Year 2 and Luminary Series No.3, as well as a preview of a new Jura GTR-exclusive range. With a strong focus on premiumisation, storytelling and innovation, Whyte & Mackay says it is “deepening its commitment to capturing the evolving tastes of affluent travellers across the region”.
