Since the Covid-19 pandemic, the biggest success story of the alcohol sector is neither a new concept, nor a flavour extension or a cut-through new brand or serve. Instead, it is a brand that in the not-too-distant past was in near-terminal decline, but has been a staple of the on-premise channel for centuriesIn recent years, Guinness has grown in popularity and volumes to such an extent that, late last year, there was near-nationwide outrage when shortages hit the UK. That’s right, a nearly 300-year-old brand was universally the biggest drinks trend of 2024 - without the need to innovate a
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
