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‘We’re trying to be the pinnacle of a wider movement’- Global Drinks Intel speaks to the president of the International Alliance for Responsible Drinking, Henry Ashworth

Olly Wehring
Last updated: 07/10/2024 at 9:00 AM
By Olly Wehring
29 June 2023
12 Min Read

“It’s much easier to be able to prevent minors seeing alcohol marketing in a digital space than in an analogue space.”


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This article was initially published in the April issue of Global Drinks Intel magazine. For details on how to subscribe, click here.Henry Ashworth has headed up the alcohol industry-funded International Alliance for Responsible Drinking since 2017. Earlier this year, Global Drinks Intel caught up with him in London to dig deeper into this increasingly important aspect of alcohol brand owners’ Environment, Social & Governance efforts. Global Drinks Intel: What problems was your organisation created to solve? Henry Ashworth, president of IARD: The IARD brings together the global leaders

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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