Sales for three months to 1 July down 2.1% to US$603.3m
Strong growth for Twisted Tea; “continuing challenges” for hard seltzer
Company set to increase spend on Truly and Twisted Tea to year end
Twisted Tea again came to the rescue of The Boston Beer Co in the second quarter, limiting the company’s revenue decline to 2.1% amid “continuing challenges in the hard seltzer category”.
The performance in the three months to 1 July, which was an improvement on the revenue decline recorded in the first quarter, meant that sales in the first half as a whole fell 3.2% to US$1.01bn
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