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The on-premise appeal for consumers of going offline – Comment

Charlie Mitchell
Last updated: 25/11/2024 at 10:32 AM
By Charlie Mitchell
22 November 2024
6 Min Read

With digital platforms and social media increasingly shaping how, why and when consumers connect, should the on-premise be where they disconnect digitally and immerse themselves in the experience?


A man at a table in a bar looking at a cellphone with a laptop open
Credit: Andrea Piacquadio/Pexels
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Every now and then, a chart goes viral and for a fleeting moment, a good graph hogs the limelight. This happened recently, when a chart about love hit our feeds. You might have seen it. It documented the ways in which over the last 100 years, people met their spouses. Back in the 1930s, introductions through family topped the list, but as time went on and familial structures evolved, the influence of friends and co-workers increased, pushing family introductions down to fourth. In third place were bars and restaurants - which in the 1990s accounted for over one in six encounters between future

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Charlie Mitchell
ByCharlie Mitchell
Charlie Mitchell is a renowned industry commentator and research expert within the drinks industry, having worked for well over a decade delving into the data that tells the story of how consumers eat and drink out. After having spent 13 years at NielsenIQ (formerly CGA Strategy), where he led the on-trade consumer & bartender research division, Charlie now heads up data, research & insights at Wilde Toast, the specialist drinks agency that helps drinks get chosen, through intelligent activation. Working with bartenders, consumers and trade professionals, Charlie distils what is happening in the sector to build winning strategies for brands. Email him at [email protected]
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