Preparing for 2024 – The beverage alcohol consumer trends – Consumer Intel
The end of every year prompts the question – what’s coming next? Agave, rum and RTDs top the list for spirits in the coming months, while wine faces intensifying challenges and China will continue to exert its influence.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.



