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Is the on-premise still the channel of consumer indulgence? – Comment

Charlie Mitchell
By Charlie Mitchell
5 Min Read

The on-premise has always been where the rules of watching what you eat, drink and spend do not apply. But that approach appears to be changing.
Four hands, one holding a sparkler, one a bottle of champagne and two holding drinks
Credit: Alona Horkova/iStock
The big blow-out, the all-you-can-eat buffet, the champagne magnum with sparklers, the banana split with extra cream - the on-premise has always been the place where the rules of watching what you eat, drink and spend don't necessarily apply.For many, a visit to a club, bar or restaurant at the end of the week was a reward for the toil of ‘being good’ from Monday to Friday, whether that meant keeping a check on spending, calories or units of alcohol. It was where abstinence went out of the window and extravagance reigned.But that's changing.Consumers continue to prioritise health

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Charlie Mitchell
ByCharlie Mitchell
Charlie Mitchell is a renowned industry commentator and research expert within the drinks industry, having worked for well over a decade delving into the data that tells the story of how consumers eat and drink out. After having spent 13 years at NielsenIQ (formerly CGA Strategy), where he led the on-trade consumer & bartender research division, Charlie now heads up data, research & insights at Wilde Toast, the specialist drinks agency that helps drinks get chosen, through intelligent activation. Working with bartenders, consumers and trade professionals, Charlie distils what is happening in the sector to build winning strategies for brands. Email him at [email protected]
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