Organiser Reed Exhibitions, whose German division, RX Deutschland, runs the Bar Convent Berlin show, announced today that Imbibe Live will rebrand as BCB London in 2025. The two-day B2B event, which is taking place in the UK capital today (1 July) and tomorrow, will sit alongside the other BCB exhibitions in Brooklyn, Sao Paulo and Singapore as well as Berlin.
Imbibe Live has been running in London since 2010.
“BCB London provides a high-quality platform for industry players to present themselves specifically to the UK and Irish markets,” said Reed Exhibitions. “National and regional companies will have the opportunity to position themselves amongst the best of the best and network with both independent and group decision makers.”
The Berlin iteration will be held between 14 and 16 October.
