There's little doubt that we are living through the era of wellness and wellbeing. Between cold-pressed detox juices, Bikram yoga, gut-boosting probiotics and Alexa-integrated air filters, we are being inundated with products and services that revolve around personal betterment.
The target? To be the best versions of ourselves.
Fuelled by an increasing focus on both physical and mental wellbeing, the health & wellness trend has enjoyed a post-pandemic boom, with consumers tracking any and every metric possible to better understand how to improve their health and mood. Be it wearable fitnes
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