How on-premise outlets can adapt to consumers’ revised view of alcohol – Comment

The patterns of alcohol consumption among consumers are changing. As of last year, according to KAM Insight’s 'Low & No 2024' report, 2.6m fewer adults in the UK drank alcohol on a weekly basis compared to 2021.The decline, however, doesn’t suggest that drinkers are giving up alcohol altogether. Instead, they’re moderating their consumption in more deliberate ways.Some are switching to lower-alcohol options, designating alcohol-free days or incorporating alcohol-free drinks into a night that also includes traditional alcoholic beverages. A rising trend known as ‘zebra striping’ s