Social
In Mexico, AB InBev’s Grupo Modelo division unveiled plans to invest around MXN180m (US$10.2m) to promote responsible drinking in 2026, through its ‘Let’s Toast to Moderation’ platform. The unit will be promoting responsible decisions among both consumers and alcohol marketers, through measures including public awareness campaigns, activations at events, the expansion of its portfolio of no-alcohol drinks and providing training for hospitality sector staff.
Meanwhile, in the Dominican Republic, AB InBev‘s domestic unit, Cervecería Nacional Dominicana, joined representatives from the United Nations Institute for Training & Research for a motorcycle safety training workshop. CND also commenced its ‘Delivery Seguro’ training programme, which will equip around 500 delivery riders in the country with good driving practices and road safety.
Diageo concluded the latest festive edition of its ‘Magic of Moderate Drinking’ global responsibility campaign. The brand owner went live with activations in high-traffic spaces in London and New York, including 3D animation displays in major rail stations. Diageo also ran assets on social media channels, using ‘The Hosting Handbook’ as the centrepiece of the campaign. The guide offers practical inspiration for responsible festive hosting, from elevated non-alcoholic serves to thoughtful pacing and inclusive choices.
Heineken published the final episode of its ‘Always a Choice’ video series, bringing experts and public figures together to explore ways to promote moderation. In the episode, panellists discussed the importance of pub culture in Ireland, and how inclusive options such as no- & low-alcohol beverages can keep the tradition alive while reflecting changing attitudes towards alcohol consumption and moderate drinking.
Environment
Global environmental non-profit CDP recognised a number of IARD members in its latest annual ‘A List’ for 2025. Asahi, Carlsberg, Heineken, Moët Hennessy, Pernod Ricard and Suntory were among the companies to receive ‘A’ ratings for their leadership in environmental reporting, which helps to inform their ongoing environmental initiatives.
Asahi shared further details of its work at November’s #COP30 UN Climate Change Conference in Brazil. The company joined Japan’s Ministry of Agriculture for a seminar to discuss initiatives to restore degraded pastures in Brazil. Asahi’s Biocycle division develops ways to use brewing byproducts to improve food security, and recently joined the ministry’s ‘MIDORI’ decarbonisation consortium, which works around the world to reduce greenhouse gas emissions in the agriculture and food sectors.
Moët Hennessy announced that the third edition of its World Living Soils Forum, in partnership with ChangeNOW, will be held in France in June. The company set up the forum in 2022 to accelerate and scale up regenerative practices worldwide by bringing together scientists, farmers, institutions, NGOs, start-ups, investors and companies to share knowledge, innovations, solutions and best practices. More recently, Moët Hennessy has evolved the governance of the forum by involving other committed companies to help amplify the movement.
In Colombia, Suntory partnered with global non-profit Conservation International to launch a regenerative agriculture pilot programme in the coffee-growing Huila region. Huila’s forests and ecosystems are facing mounting pressures from the combined effects of climate change and agriculture-related land degradation. While the landscape initiative will address a wide range of environmental, social and economic challenges, the project will also measure reductions in greenhouse gas emissions and assess impacts on the region’s coffee farming yields.
Governance
Bacardi partnered with the Salvation Army in Bermuda to provide warm meals to the local community over the festive season. The company’s fourth ‘250 Holiday Meals’ initiative saw staff setting up in central Hamilton to serve food to individuals and families experiencing hardship. Local eateries contributed food to the event, while Bacardi volunteers also donated desserts, offering warmth, nourishment and human connection during what can be a difficult time for many.
Brown-Forman‘s market unit in Australia was awarded ‘Great Place To Work’ certification for the fourth consecutive year. The recognition is awarded to companies that meet global standards for a high-trust, positive workplace culture, which is validated through anonymous employee surveys.
In Denmark, the Carlsberg Foundation awarded DKK581m (US$90.4m) across 159 grants, providing funding for initiatives that will pave the way for new breakthroughs within the natural sciences, the social sciences and the humanities. Company founder JC Jacobsen established the foundation in 1876, and every year it distributes almost 30% of Carlsberg’s brewing dividends to fund science, culture and community initiatives.
Kirin donated JPY1m (US$6,330) in relief funds to support communities hit by Cyclone Ditwa in Sri Lanka. In addition to making the emergency funding directly available through the Embassy of Sri Lanka in Japan, Kirin has been providing ongoing support in the country for recovery, working in collaboration with local tea plantations and organisations.
In South Korea, Lotte Chilsung donated KRW7bn (US$4.7m) to vulnerable groups in the country through the ‘Community Chest of Korea’s Hope Sharing Campaign 2026’. The funds will help to support vulnerable groups through interventions such as stabilising the livelihoods of low-income households, supplying education and training for all age groups and helping socially-disadvantaged people achieve economic independence. Lotte first contributed funding to the campaign in 1999, and over the last 27 years has donated almost KRW126bn.
Finally, Molson Coors Beverage Co was again certified in Europe as a ‘Top Employer’ by the Top Employers Institute. The recognition reflected what Molson Coors said is its commitment to building an environment where people can grow, feel supported and do their best work.
