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CityScapes – Havana – Market Intel

Olly Wehring
Last updated: 24/06/2024 at 1:55 PM
By Olly Wehring
24 June 2024
11 Min Read

A recent visit to Cuba as a guest of Pernod Ricard’s Havana Club rum brand presented Global Drinks Intel editor Olly Wehring with the opportunity to check out how Havana’s bar scene has changed since he last visited the city, 15 years ago. And changed, it has.


Streetview of Havana Old Town
Credit: Balazs Simon/Pexels
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The on-premise channel in Cuba has something of a stop-start history. Dating back to the revolution in 1959, the bar scene has blossomed in bursts, before being forced to recede markedly.For a good few years immediately after the revolution, there were hardly any bars to speak of in Havana. Within ten years, however, many in the capital had reopened, this time under government ownership. Inextricably linked to the tourist trade, Havana’s bars benefited from Russian visitors for the next 20 or so years, offsetting the absence of US tourists thanks to the latter’s embargo, which came into ef

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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