The news follows a clutch of partnerships between Elijah Craig and PGA Tour professionals.
The gin brand uses “electroencephalogram (EEG) technology” to make the cocktails.
'This repositioning marks an exciting new chapter for The Botanist as we look to capture…
'More needs to be done to provide the foundations to support sustainable long-term growth.'
The ‘Whisky Emporium’ will feature a tasting bar and gifting area.
Rigby was previously head of strategy at Don Papa Rum.
