Peters joins Brown-Forman from home-appliance business Whirlpool.
'This aligns our visual identity with consumer expectations in modern retail and on-trade settings ...…
'I don't expect to see runaway success, but the current co-brands are doing pretty well.'
The Canadian brewer has also appointed snowboarder Mikey Ciccarelli as its first brand ambassador.
Optimist, Pessimist and Realist are meant to encourage consumers to purchase depending on how they…
'ChillyOnes is poised to do for the light-beer category what we did for spirits.'
