Pernod Ricard has extended the "virtual experience" platform for its blended Scotch brand, Royal Salute,…
Pernod Ricard has followed its recently-announced plans to boost Scotch whisky production with the divestment…
Sazerac Co has added to its Irish whiskey presence, confirming the acquisition of the Lough…
Rémy Cointreau is partnering St-Rémy with the coffee craze in a marketing activation for the…
Alcoholic beverage brand owners are hoping for a strong return of performance in Spain, where…
Diageo has been running a pop-up unit for the Blue Label expression of blended Scotch…