The cross-channel activation runs until October.
Brands including Jacob's Creek, Banrock Estate and Campo Viejo feature in the sale.
The company spent AUD10m (US$6.8m) on the automated system.
The privately-owned German group is a part-owner of Dwayne 'The Rock' Johnson's tequila brand.
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
'Look to Luna' will promote the idea that "tradition outshines trends".
