The 'Redbreast Unhidden' "global platform" will be presented at the SXSW Festival in Texas next…
The marketing push targets consumers who 'care deeply about what goes in their tequila'.
Bacardi will also extend the ‘Martini Dare To Be’ campaign throughout this year.
In the US, the packaging will roll out from next month.
The agreement will now include the 2032 games in Brisbane.
The 'Raise Your Spirits' activation features an unlikely spokesperson.
