The 'Sunsurance' competition will begin by paying up to US$50,000 to participants.
The tagline for the activation is 'Cocktails in a little black can'.
The campaign will be promoted through social media and digital platforms, alongside print and online…
The company first recruited Plaza in 2023.
The six-month push started this month and will conclude at the beginning of December.
'We’ve identified agave as one of the areas within our portfolio where we can drive…
