The group Coors unveiled the ‘Legendary Stories Start with a Lite’ activation last March.
The brand is now available in Florida, New York, New Jersey and California.
The brewer is releasing two new non-alcoholic, cocktail-inspired near-beers towards the end of this month.
The updated bottle will hit the UK, Canada and Nordic markets in the New Year.
The push will include a partnership with contemporary fashion advertising agency Hypebeast.
The brand first became a sponsor of the rugby competition in 2021.
