The Canadian brewer has also appointed snowboarder Mikey Ciccarelli as its first brand ambassador.
The "disruptive" pair of brands were both founded by John and Stacy Reinert.
The music-led push has been created in partnership with Puerto Rican producer Tainy.
The 'Love All Santa Margherita Frosé' serve comes in a limited-edition tennis-ball-shaped cup for US$22.
'The new bottle is designed to elevate Aperol’s presence across bars, terraces and retail shelves.'
The “multi-year partnership” will see the brand assume the moniker of 'Official Ready-to-Drink Cocktail' of…
