Spain is also grappling with changing consumption habits: the country’s traditional late-night drinking culture is…
'I don't expect to see runaway success, but the current co-brands are doing pretty well.'
The Canadian brewer has also appointed snowboarder Mikey Ciccarelli as its first brand ambassador.
'What is increasingly clear is that a robust and committed sustainability agenda is also crucial…
'ChillyOnes is poised to do for the light-beer category what we did for spirits.'
The wider rollout follows a trial of the beer in the US last year.
