From 15–17 March 2026, ProWein Düsseldorf will once again be the central meeting point for the international wine and spirits industry.
With new highlight areas, an innovative education programme and strong networking formats, ProWein 2026 clearly shows where the industry is heading. Under the guiding theme ‘Cultivate the visionary in you!’, the trade fair sends a strong signal to an industry in transition.
Here are five reasons why you should not miss ProWein 2026:
1. The place to be for the wine & spirits industry
ProWein is the international platform for the global wine and spirits business.
Producers, importers, distributors, retailers and hospitality professionals from all key markets meet here to exchange ideas, build partnerships and do business at the highest level.
2. New experience worlds that reflect market dynamics
At ProWein 2026, newly curated hubs spotlight spirits, zero-alcohol, organic and sparkling wines.
These focused highlight areas respond directly to current market developments and offer clear orientation in an increasingly complex industry landscape.
3. Future-focused education on the Agora Stage
Located in Hall 6, the new Agora Stage will be the beating heart of ProWein 2026.
More than 20 hours of keynotes, talks and panel discussions will address innovation, market trends and challenges – delivering inspiration and practical insights for future-oriented decision-making.
4. ProSpirits Halls, mixology focus and guided Trend Tours
With ProSpirits, Halls 5 and 7 will bring together around 500 exhibitors from 50 countries, offering a compact overview of the international spirits landscape. The range spans from tropically aged whiskies and progressive gin styles to Chinese baijiu, highlighting both the diversity and innovative strength of today’s global spirits market.
Guided Trend Tours by spirits expert Jürgen Deibel provide efficient access to key themes and innovations across the fair.
5. ProWein City Vibes – networking beyond the halls
Excellent infrastructure, short distances and international accessibility make Düsseldorf an ideal host city.
With ProWein City Vibes, wine and culinary culture extend into the city centre, creating unique networking experiences beyond the exhibition grounds.
Be part of where the industry shapes the future
ProWein Düsseldorf 2026 offers orientation, inspiration and meaningful connections – compact, relevant and future-oriented.
