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‘Heineken Silver is probably the single largest innovation in the history of the company’ – Heineken CEO Dolf van den Brink and CFO Harold van den Broek speak to Global Drinks Intel

Olly Wehring
By Olly Wehring
10 Min Read

‘We were the first mover about a decade ago and we’re the global market leader – Heineken 0.0 is the number one zero-ABV (beer) brand on the planet.’
Heineken Silver can and bottle

Earlier today (11 February), Heineken booked a 1.6% lift in sales from the 12 months of 2025. Shortly afterwards, Global Drinks Intel editor Olly Wehring jumped on a call with the group’s CEO, Dolf van den Brink, and CFO Harold van den Broek to hear more about the group’s performance, its planned workforce consolidation programme and van den Brink’s pending departure.

Earlier today (11 February), Heineken booked a 1.6% lift in sales from the 12 months of 2025. Shortly afterwards, Global Drinks Intel editor Olly Wehring jumped on a call with the group's CEO, Dolf van den Brink, and CFO Harold van den Broek to hear more about the group's performance, its planned workforce consolidation programme and van den Brink's pending departure.In its full-year results last week, Carlsberg flagged “intensified competition” in Vietnam. Did you see the same for Heineken in 2025?CEO Dolf van den Brink (below): After the market crisis in Vietnam in 2023 and stabilisation

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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