Heineken has extended its partnership with UEFA’s Women’s Champions League for another five years, covering the 2025–2030 commercial cycle.
The renewal maintains the brewer’s position as an “official sponsor” of the competition, which it has been a supporter of since 2021. The agreement coincides with the introduction of a new 18-team league phase format in the 2025/26 season, intended to deliver more high-profile matches.
According to UEFA, the extension reflects the tournament’s continued growth and international appeal. The deal includes marketing, digital, ticketing and in-stadium rights, allowing Heineken to continue promoting its namesake brand and its extensions through fan engagement and hospitality initiatives around the competition.
The next UEFA Women’s Champions League season begins today (7 October).
At the end of last year, Heineken partnered with Tottenham Hotspur soccer club with its Tiger Beer brand.
