Earlier this week, Carlsberg confirmed plans to acquire Waterloo Brewing Co in Canada. Global Drinks Intel caught up with Waterloo's CEO, George Croft, and Carlsberg Canada MD Anders Rud Jørgensen to hear the rationale behind the takeover.
Global Drinks Intel: This feels like a red-letter day for Waterloo.
Waterloo Brewing Co CEO George Croft: We’re crazy excited by the opportunity. This is a perfect strategic fit for Waterloo Brewing to come together with Carsberg: It’ll benefit our brands, our brewery and, most importantly, our people. What excites me most is that Carlsberg wants
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