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Beer
Spirits
Wine
Environmental, Social & Governance
Financial Results
Marketing
Mergers & Acquisitions
New Product Development
From the Industry
Intel
Comment
Interview
Category Intel
Consumer Intel
Market Intel
Awards
Global Drinks Awards
New Product Awards
ESG Awards
Magazine
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Lester Jones
Lester is the chief economist & VP of analytics for the National Beer Wholesalers Association. He has been with the trade association since mid-2014, prior to which he was the chief economist at the Beer Institute.
Countering the narrative – US consumers still want to drink and socialise away from home – Comment
Over the last five years, American consumers had had enough of staying in and began…
7 April 2026
6 Min Read
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