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The Duckhorn Portfolio promotes two, hires one in C-suite rejig

Jessica Broadbent
Last updated: 05/10/2026 at 11:04 PM
By Jessica Broadbent
5 October 2026
3 Min Read

‘These appointments bring the right combination of fresh perspective, deep institutional knowledge, and proven leadership to our executive team as we enter our next phase of growth.’


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US wine group The Duckhorn Portfolio has made three senior leadership appointments, naming a new CMO, COO and CSO.

Gallo veteran Paul Passaro begins his role as CSO today (5 October), replacing Enrique Morgan. He joins the group from O’Neill Vintners & Distillers, where he spent three and a half years as head of sales.

Prior to joining O’Neill, Passaro (below) spent just under 18 years at Gallo, working up from retail state manager to sales director of luxury in the ‘Western US’ region.

Paul Passaro Chief Sales Officer he Duckhorn Portfolio
Credit: Linkedin

New CMO Chanel Caplan is the first of two internal promotions at the California-headquartered wine group, having joined as SVP brand management of the company’s ‘premium brands’ division in February last year. Prior to that, she spent five years as president of RTD mark Rancho La Gloria at Patco Brands. She has also worked at Campari Group and Constellation Brands, and was a media studies lecturer at UC Berkeley.

Caplan (below) began her new role on Friday (30 September).

Chanel Caplan, Chief Marketing Officer The Duckhorn Portfolio
Credit: Linkedin

From 1 February, PJ Alviso will succeed Zach Rasmuson as COO. Alviso (below) joined the company in 2007 as an assistant vineyard manager and has worked up to SVP of Duckhorn portfolio operations. He described Rasmuson, who has been COO since 2012 and will continue in the role during the transition period, as his “long-time mentor”.

PJ Alviso, Chief Operating Officer at The Duckhorn Portfolio
Credit: Linkedin

“As we wrap up our 50th anniversary this year, we are thrilled to welcome Paul and to congratulate Chanel and PJ as they step into their new roles,” said The Duckhorn Portfolio CEO Robert Hanson. “Together, these appointments bring the right combination of fresh perspective, deep institutional knowledge, and proven leadership to our executive team as we enter our next phase of growth.

“Our goal is to be the undisputed leader in American luxury wine, and I am confident that these leaders will be instrumental in helping us achieve that ambition.”

The moves follow the appointments of Nihar Bhatt as Duckhorn’s next CFO and Jeff Ngo as chief growth officer last year.

‘If we give young people … a few extra dollars, I wonder what they’re going to do with it’ – Southern Glazer’s Wine & Spirits’ CEO and commercial sales president, Wayne and Mark Chaplin, speak to Global Drinks Intel

TAGGED:The Duckhorn Portfolio
Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
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