Diageo has revealed its intention to close Baltimore-based Guinness Open Gate Brewery, one of four such assets internationally.
Opened in 2018, Diageo said the decision to close the site follows “a careful review of our operations and long-term business priorities”. Global Drinks Intel understands that rising operating costs, shifting consumer demands and macroeconomic pressures were all contributing factors.
The site will close to tourists from 1 November, with operations winding down by the end of the calendar year. The brewery does not produce Guinness stout but has made “over 700” limited-edition beers since opening.
The remaining three Guinness Open Gate Brewery sites are in Chicago, London – which was opened last year – and the flagship site in Dublin.
“Guinness remains one of our most important brands, and we are committed to investing in its long-term growth and success,” a spokesperson said. “While our Baltimore brewery will close, our commitment to bringing Guinness to consumers around the world remains as strong as ever.”
In the Smirnoff & Casamigos brand owner’s fiscal 2026, reported in August, Diageo’s brewery division saw sales grow by 4.4% in North America, which it said was “driven by growth in Guinness, led by Guinness Draught”. Among the company’s key brands, only Johnnie Walker (+2%) and Guinness (+12%) gained ground globally in 2026.
At the company’s ‘capital markets day’, also in August, Diageo outlined its plans to double Guinness production by 2029, promising “just under” US$1bn would be spent on building the brand.
