Conflict in the Middle East is having a negative impact on aged spirits sales in global travel retail, although growth in other regions is helping to partially offset the lossesIndia is a key battleground in GTR, thanks to increased travel by well-heeled Indian consumers, alongside advances in airport infrastructure and retailKey trends for aged spirits in the channel include premiumisation, but also localisation - the appetite for home-grown products - which extends beyond India to the likes of China and ThailandRival categories are challenging the traditional dominance of scotch and cognac:
Travellers sharpen focus but premium aged spirits hold firm in global travel retail – Category Intel
While short-term challenges have impacted aged spirits in global travel retail, the channel remains a formidable growth driver for an expanding range of brands and categories.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.


