Diageo has collaborated with confectionery group Carambar & Co once again to bring back the pair’s Baileys x Terry’s Chocolate Orange extension.
The limited-edition 17%-ABV cream liqueur will roll out across the UK this month at retail multiples Asda, Tesco, Morrisons, Sainsbury’s and Waitrose, as well as D2C via Amazon and in the on-trade at “select” venues within pub group Stonegate. The 50cl bottles will carry an SRP of GBP16.50 (US$22.30), a 50% increase on last year’s price of GBP11.
Citing Nielson data, Diageo said the first iteration of the limited-edition SKU, which was launched in September last year, “became the number-one innovation in GB spirits at Christmas 2025”.
“The response to Baileys x Terry’s Chocolate Orange last Christmas was incredible, so we couldn’t wait to bring it back,” said Baileys brand manager Zoe Hetherington. “Becoming the number one innovation in GB spirits showed just how much people loved this flavour combination, and with three quarters of shoppers saying they’d buy it again, we know it’s set to be another festive favourite.”
Last year, Diageo sold its Sheridan’s cream liqueur mark to Casa Redondo for an undisclosed sum.
