‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

Kosuke Fujishima has one of the broadest remits of any executive to be interviewed by Global Drinks Intel. Earlier this month, the executive officer for overseas operations at Kirin Brewery Co gave editor Olly Wehring a crash course in how to lead the export businesses for a multinational across beer, RTDs and Japanese whisky.What sits under your remit at Kirin?I’m in charge of the Kirin Brewery brands outside of Japan. As well as our Kirin Ichiban beer brand, we’re big in RTDs – we own Hyoketsu, which is the number one RTD in Japan, New Zealand and Taiwan – and we have Fuji Japanese