Sales in three months to end of June fall by 2.2% to US$4.71bn
Fiscal full-year sales down 2% to US$19.64bn
Losses driven by declines in ‘North America’ and ‘Asia Pacific’
Strong double-digit declines for Don Julio, Casamigos and Crown Royal
Restructuring programme to deliver US$850m in savings over two years
Diageo closed out a disappointing fiscal 2026 with another quarterly sales fall, thanks largely to double-digit declines in US spirits – notably tequila – and Chinese white spirit baijiu.The 2.2% sales dip in the three months to the end of June followed a flat third
Tequila and baijiu weigh on Diageo as FY sales dip – results data
‘We are focused on recovering our competitiveness in North America and we are working through the consequences of government policy in Chinese white spirits.’

Diageo closed out a disappointing fiscal 2026 with another quarterly sales fall, thanks largely to double-digit declines in US spirits – notably tequila – and Chinese white spirit baijiu.
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.



