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Why ‘sustainability’ has more than one meaning along alcohol’s supply chain – ESG

Jessica Broadbent
Last updated: 30/07/2026 at 6:17 PM
By Jessica Broadbent
13 July 2026
5 Min Read

‘Sustainability has moved from being largely narrative-driven to becoming a data-led requirement embedded in commercial relationships.’


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Satisfying buyers across the supply chain is no mean feat for any beverage brand, but sustainability has become a growing part of the puzzle.

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Sustainability has evolved from a voluntary ‘nice-to-have’ into a commercially crucial imperative for all drinks producers. When it comes to securing listings, however, ESG is just one requirement amid an increasingly bulging list - it can’t secure a listing alone.“Sustainability matters,” says commercial wine buyer & strategist Clara Rubin. “It matters to the future of the product itself, and increasingly, to the consumer, so it's now a commercial factor in production. However, if the product, price and supply do not work, sustainability alone will not secure a listing."Where

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Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
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