Global travel retail has successfully pivoted to a mobile-first, cashless business model, championed by Asia’s biggest travel retailersMajor players are replacing mass marketing with AI-driven marketing automation systems that analyse behaviours to deliver tailored offers in real timeFrom robot bartenders to agentic AI assistants, technology is moving beyond the screen to provide personalised, sensory spirit recommendations and automated mixologyHigh-production livestreaming activations are successfully bridging the gap between physical stores and remote consumersAround a decade ago, many in
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