Sales in three months to end of March come in flat - +0.3% - at US$4.48bnNorth America falls 9.4% in Q3 due to "soft market conditions and the need for a more competitive offer"Latin America & Caribbean and Africa both jump by double digits (+16.2% and 17.1%, respectively)For financial year to date (nine months to end of March), top line declines by 1.9% to $14.94bn
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Diageo has managed - finally - to get some green on the board for fiscal 2026 although the brand owner's year-to-date remains in the red.
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Diageo bemoans competitive weakness in North America as Q3 finishes flat – results data
‘North America remains our biggest challenge, where … our offer needs to be more competitive. Actions are already underway to address this.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



