Search
Whisky Live Paris 26 Banner - https://www.whiskylive.fr/en/ticketing/


The toughest of times are testing the resilience of the on-premise – Comment

Charlie Mitchell
By Charlie Mitchell
6 Min Read

The story is one of competing challenges and opportunities, of simultaneous cost-cutting and investment, and of optimism in the face of negativity. In short, maintaining equilibrium among contrasting forces has never been more difficult.
Interior of a bar
Credit: StockSnap/Pixabay
Don’t look down. One foot in front of the other. Deep breaths. Arms out. Wobble. Recalibrate. Don’t look down. Small steps. Feel the tension underfoot. Align. Balance. Don’t look down. And brace.Being an on-premise operator in 2026 feels very much like traversing the abyss, barely supported by the narrowest of tightly-strung threads where one misplaced step could result in catastrophe.Or at least, that's the sense when running through NIQ’s latest 'UK Business Leaders Survey', an annual study of hospitality operators that investigates the challenges, opportunities and priorities of tho

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Charlie Mitchell
ByCharlie Mitchell
Charlie Mitchell is a renowned industry commentator and research expert within the drinks industry, having worked for well over a decade delving into the data that tells the story of how consumers eat and drink out. After having spent 13 years at NielsenIQ (formerly CGA Strategy), where he led the on-trade consumer & bartender research division, Charlie now heads up data, research & insights at Wilde Toast, the specialist drinks agency that helps drinks get chosen, through intelligent activation. Working with bartenders, consumers and trade professionals, Charlie distils what is happening in the sector to build winning strategies for brands. Email him at [email protected]
Previous Article Jagermeister Dedicated to Ice Cold Shots campaign still Mast-Jägermeister sets up ‘D.I.C.S.’ in corporate spoof campaign – video
Next Article Sazerac Co and 818 Tequila logos Sazerac Co buys into Kendall Jenner’s 818 Tequila
MPU for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

The Newsletter

Follow on Social

Linkedin Twitter
Whisky Live Paris 26 Short Tower - https://www.whiskylive.fr/en/ticketing/
Banner for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

You Might Also Like