Slaur Sardet, part of the La Martiniquaise-Bardinet group, is introducing Stoli Premium Vodka to the French food retail channel, with distribution launching from 15 April.
Initial listings will cover 500 E.Leclerc stores (France’s leading value-led retail cooperative) and 100 Super U stores (part of the wider U retail network), giving the brand immediate access to two of France’s most important grocery banners. Stoli Premium Vodka will be available at a recommended retail price of EUR17.95 (US$21).
The rollout positions Stoli in a channel that remains resilient and commercially attractive for premium spirits. According to NielsenIQ, the French GMS spirits market for the category reached EUR468m (US$547m) in 2025, with value growth of 5.1%, underlining continued momentum in the off-trade.
For Slaur Sardet, the listing further strengthens its premium spirits distribution portfolio in France.
For Stoli, it marks a significant step in expanding visibility and availability in one of Europe’s key retail markets.
