How going local can leverage European consumers’ enduring love for the on-premise – Market Intel

Europe’s rich food and drink heritage lies at the heart of its long-standing devotion to the on-premise channel. But this is a nuanced market, so brands and operators must leverage local insights to ensure success.Europe has long dominated global hospitality rankings, topping accolades such as the renowned Michelin Guide with countless starred fine-dining restaurants. Similarly, the continent claims nearly half of the entries on the coveted World’s 50 Best Bars list. Emerging European cities (most recently Tirana and Bratislava) regularly join the chart, underscoring the vibrancy and dynam