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The beverage alcohol landscape in Asia Pacific’s global travel retail – Market Intel

Michael Barrett
Last updated: 24/02/2026 at 7:44 PM
By Michael Barrett
18 February 2026
5 Min Read

In the year ahead, Asia Pacific is widely expected to be the engine for global air traffic growth.


Frontage of a Gebr Heinemann outlet in an airport

In the first of a new series of insights in partnership with leading global travel retail research agency m1nd-set, we examine the behaviour of alcohol shoppers in Asia Pacific’s GTR channel, with a particular focus on Australia.

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In the first of a new series of insights in partnership with leading global travel retail research agency m1nd-set, we examine the behaviour of alcohol shoppers in Asia Pacific's GTR channel, with a particular focus on Australia.In the year ahead, Asia Pacific is widely expected to be the engine for global air traffic growth, with international departures forecast to rise by around 9% in 2026 to reach 588m - accounting for a quarter of the global total.With alcohol already a booming sector in the region, opportunities for beverage alcohol in the global travel retail channel will expand, driven

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