Tilray Brands and Carlsberg have signed an agreement giving the former company the US licence to produce, market, sell and distribute certain brands owned by the latter.
The arrangement, which will come into action at the start of next year, covers the Carlsberg, Carlsberg Elephant, 1664 and Kronenbourg 1664 Blanc brands. The agreement has an initial five-year term, with an automatic renewal for an additional five years “subject to performance criteria”.
Details around who previously brewed Carlsberg’s beers in the US were not immediately available.
The partnership will allow Carlsberg to leverage Tilray’s operational footprint across brewing, sourcing, packaging and logistics infrastructure “to drive cost efficiencies, strengthen supply chain resilience and expand margin contribution”. The 10 Barrel Brewing owner will distribute Carlsberg’s SKUs across all channels.
“This partnership brings together two highly complementary organisations and underscores the strength of Tilray’s beverage platform,” said Tilray Brands’ CEO, Irwin Simon.
“By combining Carlsberg’s … global brands and proven brewing heritage with Tilray Beverages’ US operational scale, quality standards and national commercial team, we are well-positioned to expand Carlsberg’s presence in the premium European segment and drive long-term growth in the US beer market.
“This agreement reinforces our strategy of partnering with best-in-class brands and maximising the value of our beverage operations.”
In its 2025 results, announced earlier this month, Carlsberg closed what it called a “year of delivery” with a flat set of sales results for both the final quarter and for the full 12-month period.
