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US consumer sentiment at ‘historic low’ but spirits retains alcohol share lead – data

Olly Wehring
Last updated: 19/02/2026 at 1:11 PM
By Olly Wehring
6 February 2026
4 Min Read

‘Against a challenging backdrop of weakening consumer confidence and persistent economic pressures, American adults continue to choose distilled spirits.’


Chart of alcohol market share in the US 2004-2025

The trade association for the spirits industry in the US has released a bleak set of annual figures for the category, with even tequila entering the red.

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Twelve-month sales of spirits in the US decline 2.2% to US$36.4bnVolumes rise 1.9% but only RTDs deliver growth'High-end premium' and 'super-premium' value sales down again, 'value' sales climbThe trade association for the spirits industry in the US has released a bleak set of annual figures for the category, with even tequila entering the red. In its 2025 economic briefing on the state of spirits, the Distilled Spirits Council of the US said this week that the category's sales to suppliers in value terms last year fell by 2.2% on a 1.9% lift in volumes. The value dip represented an accelerati

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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